EcoTools — #MyTrueBeauty


Give and live beautifully.

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When women feel beautiful, they use that power to create a more beautiful world. In 2007, the demand for eco-friendly products began to increase and EcoTools saw an opportunity to pioneer a new kind of beauty product. The kind of products that help women feel beautiful, offering the softest touch at affordable prices, while also preserving the beauty of the environment.



More Than Just Makeup

#MyTrueBeauty is more than just makeup, it’s a movement. From living a more sustainable life by using EcoTools brushes, to supporting the growth and development of women around the globe, we’re helping to make the world a better, more beautiful place. Learn more about Glamour’s The Girl Project and join the movement.

Helping women look beautiful and giving back is what EcoTools® is all about.

The Girl Project is a national non-profit initiative created by Glamour magazine to support global efforts to send girls everywhere to school. The Girl Project offers programs that support both the little and big things girls need to finish their education, from school tuition to training for the professional world. By sharing your story, you’ll help to contribute school supplies, mentorship programs, education efforts, scholarships and more to support girls around the globe.

Every time you share your message of women’s empowerment on social media using #MyTrueBeauty and tagging @EcoTools, EcoTools will donate US$1 to The Girl Project, up to US$100,000.

Say yes to authentic, natural beauty products that make us women feel beautiful, both inside and out.